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        On May 28, Chancellor Gary S. May wrote:

        “The events of this week also cause me to believe even more strongly, if that’s possible, in building an inclusive environment that recognizes and respects people of all backgrounds and experiences. I remain committed to that and hope you will do what you can to eliminate racism, sexism, and other negative influences on our progression as a nation.”

        We join Chancellor May in these efforts toward building diverse, inclusive, and equitable environment in the Department of Communication and at the University of California Davis. To learn more, including a list of resources are available for students in crisis, need of support, or who have experienced racism or bias, click?here.

        Important Covid-19 Information:

        In light of the Covid-19 situation, ?all UC Davis Spring 2020 course will move to virtual instruction. ?As a result, the department’s administrative functions have moved to remote work conditions until further notice. ?At this time, the preferred method of contact for departmental staff members is e-mail; please visit our?administrative staff contact page?for further information.

        CMN 178: Persuasive Technologies

        Explorations in the Strategic Use of Technologies to Affect Attitudes, Beliefs and Behaviors How does Facebook make you buy more products? Do fitness trackers help people lose weight? Does augmented reality benefit education and learning? These are the kinds of questions addressed in a new course in the Department of Communication – CMN 178: Persuasive Technologies.
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        Persuasive Technologies?provides students with an understanding of how they can leverage the power of the Internet, social media, mobile applications, computer-generated messaging, computer simulations, and virtual and augmented reality to change attitudes, beliefs, and behaviors of audiences. The course focuses broadly on the psychological, communicative, and social processes involved in intentional attempts to persuade. Special emphasis is given to how design features function to persuade and how interventions can be designed to achieve persuasive ends. The course gives students a chance to apply theory and methods to real-world? problems of persuasion.


        The course will be taught by?Professor Jingwen Zhang?(PhD, University of Pennsylvania), who reports that the course will provide students with an understanding of the theoretical foundations needed to design effective persuasive technology, skills in the design and testing of technology-based interventions , and strategies for evaluating commercial and public products.?


        The development of this exciting new course stems from the Department’s efforts to build its faculty expertise and curriculum in the area of Information and Communication Technology. “This course deserves consideration by students who are planning for careers in public relations, marketing or advertising; health promotion; environmental advocacy; and political communication,” according to Department Chair Robert Bell.?