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        Alert Banner

        On May 28, Chancellor Gary S. May wrote:

        “The events of this week also cause me to believe even more strongly, if that’s possible, in building an inclusive environment that recognizes and respects people of all backgrounds and experiences. I remain committed to that and hope you will do what you can to eliminate racism, sexism, and other negative influences on our progression as a nation.”

        We join Chancellor May in these efforts toward building diverse, inclusive, and equitable environment in the Department of Communication and at the University of California Davis. To learn more, including a list of resources are available for students in crisis, need of support, or who have experienced racism or bias, click?here.

        Important Covid-19 Information:

        In light of the Covid-19 situation, ?all UC Davis Spring 2020 course will move to virtual instruction. ?As a result, the department’s administrative functions have moved to remote work conditions until further notice. ?At this time, the preferred method of contact for departmental staff members is e-mail; please visit our?administrative staff contact page?for further information.

        Computational Communication Research

        Master the application of computational methods to understand communication phenomena at the individual, group, and societal levels of analysis...

        Overview

        Scholars working in the exciting new field of Computational Social Science take advantage of computational tools to answer fundamental questions about human interactions, communications, and behaviors. The digital revolution not only changes how we communicate, but also how we can understand and study communication. Human beings are leaving massive digital footprints. Computers can discover patterns that were previously invisible, and artificial virtual worlds enable us to explore the most daring visions of our future. The field of Communication is at the forefront of these new methodologies, first and foremost because most of the online behavior footprints provide massive evidence of communication processes (‘big data’). This provides unprecedented opportunities to deepen our understanding of what communication is and what we can do about it, be it for individuals or societies. Computational approaches may include big data analytics, computer simulations, ?social network analysis, text mining, machine learning, large-scale experiments, cognitive modeling, time series analysis, and data visualization.

        Computational social science is not about reworking old questions with newer methods and newer jargon. ?It is about a balanced education in social theories and computational methods that empowers you to be creative and ask entirely new kinds of questions about human sociality. It will enable Communication Scientists to discover previously unknown aspects of communication and information processes and their impact on individuals and society.

        UC Davis is equidistant between Silicon Valley, Sonoma County, and California’s beautiful Sierra Nevada mountains. Few institutions with the resources of the University of California do so much to encourage the interdisciplinary contacts behind a successful education in Computational Social Science. At Davis, you will have opportunities to engage with the Complex Systems Center, the Social and Political Networks group, the Center for Mind and Brain, the new Data Science Initiative, and faculty in each of the behavioral sciences.

        Faculty

        Our faculty brings to the study of Communication backgrounds in economics, sociology, political science, and psychology, as well as computer science, information science, cognitive science, and network science.

        Communication Faculty: Seth Frey, Martin Hilbert, Cuihua (Cindy) Shen, Jingwen Zhang. Distinguished Professor Emeritus George Barnett continues to work with graduate students in the program.

        Affiliated Faculty: Xiaoling Shu (Sociology)

        Ongoing Research Programs

        • Exploring how people create and maintain social and collaborative networks in massively multiplayer online games and peer production communities
        • Investigating the mechanisms of communication campaign effects using agent-based simulations
        • Understanding the role of social algorithms and artificial intelligence in society
        • Using persuasive messages to increase the effectiveness of mobile games targeting depression.
        • Designing and testing social network-based mobile apps to promote physical activity
        • Developing health information technologies to harness the wisdom of crowds to improve diagnosis
        • Understanding team dynamics and proposing more efficient ways to collaborate
        • Modeling the design and evolution of effective online communities

        Relevant Courses

        CMN 212: Web Science Research Methods?
        CMN 213: Simulation Methods in Communication Research
        CMN 214: Analysis of Communication Networks
        CMN 233: Persuasive Technologies for Health
        CMN 251: Digital Technology and Social Change
        CMN 255: Social Media
        CMN 256: Communication Perspectives on Video Game
        CMN 270: Diffusion of Innovations

        "What can I do with this?"

        Computational communication research students are in high demand in academia, industry, or public sectors. Example career opportunities include tenure-track faculty, data scientist, user experience researcher, social media marketing manager, policy analyst, among others.

        Testimonials

        “Using computational social science, I've learned how to ask theory-driven research questions and apply rigorous methods to test social theories on large-scale or digital trace data. These skills have enabled me to study the social networks and teams within many different online communities, such as video game players or Wikipedia editors. Through my graduate education at UC Davis, I am fortunate that I have had the opportunities to present my research internationally, collaborate with people across disciplines, and intern at Facebook multiple times.”

        Grace Benefield
        Class of 2018

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